Cove doesn’t exist to keep up with trends or to compete for attention. It exists to offer something increasingly rare: conditions that allow people to heal, study and practice without being rushed, optimized, or extracted from.

At Cove, the word "shala"—or Śāla, when written with diacritic marks—holds deep meaning. It’s part of who we are and how we gather. Let's go deeper than just skimming the surface. Let’s explore what it means, where it comes from, and why it matters.